FamilySearch Wiki:WikiProject Professional Genealogists

This is a project to help professional genealogists market themselves for free on FamilySearch Wiki.

Get noticed. It's free!
In 2011, FamilySearch Wiki received an average of 306,076 unique visitors per month. How many Websites attract that many genealogy visitors and allow a researcher to list his professional services for free?

Why promote professional genealogists on the wiki?
One purpose of FamilySearch Wiki is to help patrons find the records of their ancestors. The wiki already has tens of thousands of links to digitized records that require an access fee. Linking to professional researchers that can provide similar records is no more commercial, and gives the patron one more way to access his ancestors' records. To learn more about why FamilySearch is doing this project, please visit the purpose page.

Add your résumé to your user page
On a wiki, the system assigns each registered user a user page. Most wiki contributors add to their user pages information about their background and about information they contribute to the wiki. But the idea behind this project is for each professional genealogist to add to his user page the sort of information that might help a patron decide whether they'd like to hire him. This may include the following information:


 * Genealogical education
 * Professional and volunteer experience
 * Credentials
 * Specialties
 * Business license
 * Services &amp; Rates
 * Contact information

Many professionals also like to display longer items such as samples of client reports, research plans, or customer testimonials, and these can be included on sub-pages attached to the professional's user page.

Link to your résumé / user page from directory pages
If you are a professional genealogist and want patrons to find your résumé / user page, link to it from appropriate directory pages such as Professional Genealogists Who Specialize in Ohio Research.

Link topic pages to directory pages
To make it even easier for patrons to find professional help, create links to the directory pages where you are listed from other appropriate wiki pages. For example, create a link from Ohio Vital Records to Professional Genealogists Who Specialize in Ohio Research. The link's wording might be something like "For a list of professional genealogists you can hire to obtain an Ohio birth, marriage, or death record, see Professional Genealogists Who Specialize in Ohio Research."

You can drive a lot of traffic to the directory pages where you are listed by creating links from all the appropriate topic pages of the locality. To see a list of all the topic pages that might link to a single locality's directory page, see the page written about the locality itself. For example, to see a list of links to all the topicpages for Ohio, go to the Ohio page and see the list of Topics there.

Do the math
Let's say you've linked the directory pages of five U.S. states to your résumé / user page, and linked about two-thirds of the topic pages of those states to the directory pages where you're listed. With 18 topics per state (28 times 2/3), that would yield a funnel of 90 pages leading to you. Now imagine if you were to duplicate that at the county level! When one also considers that Google loves wikis -- that Google tends to rank wiki content higher than content from other sites -- it adds up to serious traffic potential.

Inappropriate marketing on FamilySearch Wiki

 * Don't add listings or links of individual researchers to topic pages; add them to directory pages instead. In other words, don't add an entry to a topic page like Ohio Vital Records that says "Joe Genius is a professional genealogist who does fee-based vital records lookups in Ohio vital records. Click here to go to his user page and see his services and fee schedule." Instead, add to Ohio Vital Records a link to the directory page Professional Genealogists Who Specialize in Ohio Research. Then link from the directory page to Joe Genius' user page.
 * Don't use FamilySearch copyrighted materials or images in pages you make to promote your business. Some patrons may incorrectly interpret this to mean that FamilySearch endorses your business.

Want to help?
We're interested in collaborating with members of the professional community to figure out ways to enable marketing of a professional's services on the wiki. Sign up here if you'd like to help brainstorm ideas. You can also add your ideas to the Discussion page.This page is not the place to advertise. This page is for organizing those who wish to help build the various wiki pages that will point wiki patrons towards professionals who can help them.

Sign up here by logging in, clicking the Edit link in the navigation bar, adding three tildes to the table below, and clicking Save.

Assignment 1: User testing of directory page design
Description: The directory table used in Professional Genealogists Who Specialize in Ohio Research needs to be tested by users to see whether it bears the information they need.

Assignee: RitcheyMT

Progress: 0%

Assignment 2: Create directories for U.S. states
Description: After Assignment 1 is complete, use the wiki code from Professional Genealogists Who Specialize in Ohio Research to create similar pages for all 50 U.S. states.

Volunteers:

Progress: 2%

Assignment 3: Link from state topics pages to state directory pages
Description: After each state directory page in Assignment 2 is finished, link all the appropriate topics pages listed in its place page to the directory page. For example, link most of the pages listed in the Topics section of the Ohio page to Professional Genealogists Who Specialize in Ohio Research.

Volunteers:

Progress: 0%